Vietnam War and its Impact on Subsequent American Foreign Policy

Rise to globalism is an enlightened work by Stephen Ambrose that relates to development of American foreign policy from Second World War through Reagan administration. The book by Stephen Ambrose provides an overview American foreign policy evolution from 1938 to the present powerful status of America.Stephen Ambrose tries to explain the trends in foreign policy adapted by America from isolationist attitude to global power position America holds today. He focuses on events that related to Second world War, Vietnam, Cuban missile crisis and to large extent SALT treaties.The world today is faced with major problems such as communism, conflicts between Arabs and Israel, and third world development. These problems are attributed with Second World War and had an impact on American foreign policies.The policies adopted by America had an impact on various countries around the world. Stephen Ambrose work tries to explain the modern American foreign policy as a development since the Second Wo rld War Foreign policy of United States is a policy through which the United States interacts with foreign nations.United States has a lot of influence in the world through its economy and defense mechanism. Other character traits in America such racism, economic aggressiveness and fear of communism have shaped the countries emerging foreign policy.The overview of events in America led to a rise of globalism which is a major development in American history. The World War II had a lot of influence in development of America which shaped its foreign policy. Liberation by Russia incorporated Eastern European states into satellite states which became the Soviet Union.Another impact of the war was formation of natural governments which changed the status of the nations. Ambrose in his work showed each stage of the cold war, division of European continent and the arms race could have been avoided.A major impact of the Vietnam War as was reflected in the cold war is the financial and econom ic disaster which related to the arms race. It is a situation that compromised the financial position of many nations involved in the war. The development of American foreign policy is a thorny issue which resulted from the cold war.Incorporation of many countries in various treaties took a lot of time and forced nations to spend a lot of money so as to end such conflicts. The United States and other members of the Soviet Union were not willing to compromise their position in relation to minor matters.This is because committing a lot of their time and finances in such petty issues could cost them a big deal in resolving major problems. For instance, involving in activities such as partitioning Berlin would be met with a lot of resistance and unnecessary demands.On the other side, once the U.S.S.R tried to compromise, United States would seizure control of the situation so as to create stipulations on proposed agreements. One important and major concept during this period is that, th ere was no any meaningful agreement that sailed through.Former United States presidents had the opportunities and chances to come to an agreement that would end the cold war but this never succeeded. In few instances that saw some of the head of state try to reach an agreement, participants were unwilling to come to a consensus.As per Stephen Ambrose, resolution to certain problems during that period came after the book was written. Communism was replaced by democracy throughout most parts of Europe while in 1989 it was a time when U.S.S.R fell.Most of the countries in Western Europe who constituted the satellite nations were liberated by United States and Great Britain which formally formed democratic governments. Split of east and west Europe as the beginning of the cold war. The acting presidents during this period late Jimmy Carter acted in respect to expectations of many Americans to achieve a peace agreement.The agreement had little influence in resolving such conflicts but se veral treaties were formed which addressed the demand for concerned parties. Accomplishment of various agreements had impact on U. S whereby Arab-Israel hostilities were negotiated.This was a major development in the history of America and it fits in the foreign policy. The impact of such agreement is seen in today’s policies developed by United States to extend their powers in trying to help developing nations. United States is a very powerful nation in the world and its strength can be attributed with agreements that resulted from the cold war.Most of the developing nations have benefited from financial aid offered by United States of America. Signing certain treaties during the period of cold war was a very tough because neither side wanted to compromise their position which led to disagreement.The subsequent American foreign policy has seen several nations, individuals and governments benefit. It is a very important development in the history of America since the Second W orld War to the current powerful situation in America. Work Cited Ambrose Stephen, Rise to Globalism, (American Foreign Policy since 1938), Douglas Brinkley book.

Glue out of Cigarette Filter and Acetone Essay

This chapter includes the past related literature / studies and researches, articles and some information gathered to guide in this study or research. REVIEW OF RELATED LITERATURE According to (Marvilde, 1981), Classroom absence is a major factor responsible for falling standard in school education system today. Future of the nation always takes place in schools. School is such an organization, which deals with the betterment of society. According to (Khatri, 2013), School absenteeism has a far-reaching impact on a child’s academic progress and future. Absenteeism creates a dead, tiresome and unpleasant classroom environment that makes students who come to class uncomfortable and the teacher irritable. According to (Segel, 2008), in quality terms, absenteeism is a waste of educational resources, time and human potential. Students who have absenteeism problem generally suffer academically and socially. According to Lotz & Lee (1997), indicated that sustained absences might affect retention as it may degenerate into truancy. The study also revealed that the act of delinquency is more frequent among students who exhibit low grade, have spotty attendance an d later on drop out of school. Many factors can contribute to student absenteeism. Family health or financial concerns, poor school climate, drug and alcohol use, transportation problems, and differing community attitudes towards education are among the conditions that are often associated with a child’s frequent absence from school. According to (Marburger, 2001), It disturbs the dynamic teaching learning environment and adversely affects the overall well being of classes. Absenteeism is the one angle of viewpoint is one of the common causes of degrading performance of the student. According to (Australia, 2004), identified four major dimensions of absenteeism truancy, school refusal, school withdrawal and early leaving. It is important to identify the different dimensions of absenteeism in tackling the problem because they require different interventions. Truancy as the persistent, habitual and unexplained absence from school of a child of compulsory school age, although it can occur with parental knowledge and sometimes consent. According to Bond (2004), included fractional truancy, this occurs when student arrive late or leave early or spend entire days away from school. School refusal differs from truancy in that children refuse to attend schools even in the face persuasion and punitive measures from parents and school. These students stay at home with the knowledge of their parents and school administrators. According to (Mc Shane, Walter & Ray, 2001), School withdrawal means children are absent from school because their parents keep them away from school on a frequent basis. Their parents do not enroll them at school. Early leaving refers to children fewer than 15 who drop out of school before completing their schooling. According to (Williams, 2001), Attendance is an important factor in school success among children and youth. Studies show that better attendance is related to higher academic achievement for students of all backgrounds, but particularly for children with lower socio-economic status. Acco rding to (Epstein & Sheldon, 2002; Ready, 2010), Beginning in kindergarten, students who attend school regularly score higher on tests than their peers who are frequently absent. Chronic truancy (frequent unexcused absence) is a strong predictor of undesirable outcomes in adolescence, including academic failure, dropping out of school, substance abuse, gang involvement, and criminal activity. According to Savers, D. Et al (2005), when the student misses a day of school. Students have lost the chance to hear other’s interpreted and analyze the lessons or joins the introductions within the class. According to Nakpodia and Dafiaghor (2011), â€Å"lateness† can be defined as the â€Å"situation where an individual arrives after the proper, scheduled or usual time. Nakpodia and Dafiaghor attribute lateness or tardiness to a lot of factors or causes. Going late to bed and waking up late next morning is the most common. The authors’ added film watching late at night as a cause for tardiness. The student may forget that he/she needs to be in school the next day. Nakpodia and Dafiaghor as a possible cause for tardiness also consider the distance between the student’s home and school or solely the school’s location. Not just because it takes more time to get to school, but according to the authors, the student is susceptible to more distractions and hindrances along the way. Parent’s untimely tasks and commands are also reasons that students come late to school. Habitual tardiness can also be  learned from other members of the family, especially from the older ones. Lack of a firm and consistent policy on punctuality also encourages students to come late at school since there are no consequences attached to lateness or tardiness. These causes of tardiness will lead to serious effects. Nakpodia and Dafiaghor emphasized that lateness or tardiness is not just the problem of the late student but it affects the surrounding people. A student coming late in class distracts the rest of the students and disrupts the flow of the teacher’s discussion. It is even a burden to the student/s whom the late students ask for what to catch up with. The rest of the effects given by Nakpodia and Dafiaghor are about the welfare of the whole school, its productivity and revenue. Knowing the possible effects of lateness or tardiness, it is necessary for solutions to be executed. Studies have revealed that those students with â€Å"perfect or near-perfect attendance† have good grades compared to those students who miss classes often and latecomers. Nakpodi a and Dafiaghor stated that school administrators must lead by example. They should be punctual in their own meetings and classes to avoid students to think that being late is just all right since even the authoritative persons are doing it. They should as well teach it and integrate it in every lesson. The effort on the remedy on lateness or tardiness does not start and end with the school. It must begin with the parents of the students and the government must take part as well. Transportation must be improved in order to avoid students getting stuck in traffic or encountering other obstacles down the streets. According to Lauby (2009), puts it as a term used to describe â€Å"people not showing up on time†. According to Breeze et al. (2010), contributed by saying that, lateness is synonymous with â€Å"tardiness†, which implies being slow to act or slow to respond, thus not meeting up with proper or usual timing. According to Weade (2004), defined tardiness as â€Å"being late for any measurable length of time past the stated or scheduled start time for work or school.† In most schools, a student is considered tardy when he/she is not present when the school bells rings or when the first teacher starts to give instructional materials for the first subject in t he morning class. A study conducted by Barbara Lee Weade on 2004 tried to â€Å"determine if school tardiness is a predictor of work tardiness†. It provided a lot of literature that observes correlations and factors affecting a student’s tardiness. As cited by  Weade, the 3rd most common cause for the failure of a student is â€Å"excessive tardiness and unexcused absences†. Weade gathered data from the schools of participating students. First and foremost, she asked consent from the students and their parents in order to gain permission to collect their school records. She collected and studied the attendance and punctuality records of these students based on the number of unexcused absences and minutes of tardiness. Her study showed that among high school students, the grade point average is correlated with absences and tardiness. This means that students with better attendance and punctuality have higher grade point averages and vis-à  -vis. Her study was also able to show that attendance and punctuality of students are not consistent throughout the year. There were more absences and tardiness at the latter part of the year. Gender has also shown to be a non-factor in the attendance and punctuality of high school s tudents. The study was very comprehensive in its subject matter. It tackles not just school tardiness but also its implications on work tardiness. It shows that â€Å"students who are on-time for school classes are also likely to be on-time at work while students who are tardy frequently at school will probably also be tardy at work†. The study requires a lot of data but Weade was able to gather a sufficient amount. Though some possible correlations were not established, it is outside the scope of this research. According to (Sprick and Daniels, 2007), It creates problems, not just to the students but also to the teachers. It stated that the range of the teachers’ response was â€Å"from ignoring them to sending them to office†. This variation could lead the students to confusion as to how important it is to be on time in going to class. Another reason is the lack of motivation. Students who come to school on time are not given incentives or rewards. Also, responses to tardiness are lenient, that is nothing is done until the tenth strike or more. Another reason is â€Å"giving the student the impression that they won’t be missing anything if they are late† since in some classes, no important activities or instructions and no lessons are being done for first few minutes. Lastly, crowded hallways could create traffic, thus blocking the way of other students and making it hard for them to pass through. According to (Cowan Avenue Elementary School Community, 2007), Cowan Crier, the official School Publication of CAESC, also states that while having â€Å"occasional tardy† isn’t a big deal, unfailing tardiness  is and it gives students problems including being ill prepared for the job market. According to the results of the study of the U.S. Department of Education on â€Å"truancy†, which is related to tardiness, being present and on time in going to school are big factors on the â€Å"success and behavior† of the students. CAESC has their policy worked this way. Other schools initiated interdisciplinary curriculum that integrates discipline and conduct in academics. According to CAESC (2007) and Zeiger (2010), the most essential learning time of the day for the students lies in the morning, specifically between 8:00 to 9:30 AM. It is because the students are most mindful and observant at this time of the day. It is also the reason why the most important lessons and subject matters are discussed during this time. So when students are late or are not present during this time of the day, they, in effect, miss out most of the important lessons to be noted and learned. Thus, it is a lot important to value time and practice being on time while being a student. According to Zeiger (2010), the results from the survey report conducted by teachers show that students with high tardiness rates have â€Å"higher rates of suspension and other disciplinary measures†. Zeiger stated â€Å"Students who are frequently tardy to school are also more apt to be fired from a job for showing up late†. According to Santillano (2010) stated that psychological theorists considered some â€Å"personality traits, including low self-esteem and anxiety† as triggering factors of tardiness. She also mentioned that while some theorists considered tardiness as an â€Å"inborn quality† since our being early or late is â€Å"partially biologically determined†, which she also agreed, other experts also believed that some people are â€Å"chronically tardy† for the reason that they consciously and unconsciously get good things from it. In the book cited by Santillano, â€Å"Never be late again: 7 cures for the punctually challenged†, the author Diana DeLonzor suggested that some personality traits could most likely lead to a person being often late. Some of the traits included were â€Å"struggling with self control†, â€Å"feeling nervous or uncomfortable with social situations† and â€Å"getting distracted easily†. Santillano also discuss ed about the study conducted by DeLonzor at San  Francisco State University in 1997 in which she surveyed 225 respondents about their habits that makes them late from their appointments. It was also a test on the personalities of the respondents that affect their habits. According to the results of DeLonzor’s study, those respondents that were often tardy apt to be anxious and gets distracted easily. According to Oghuvbu (2008), female students are more likely to be late than male students because of â€Å"their involvement in domestic activities by their parents†. Also, as cited by Oghuvbu, â€Å"distance to school, school discipline, family background and school location†. Another study was the one conducted by Enamiroro Oghuvbu in Nigeria. The objective of the study was to determine the causes of the absenteeism and lateness among the secondary students in Nigeria and to seek for solutions to the growing problem. The study revealed that the causes of lateness among the secondary students in Nigeria were â€Å"going late to bed because of watching films and home movies, resulting into wake up late in the morning, distance to school and keeping friends who are not students†. These results went consistent with the results of Oghuvbu’s reference studies which proves that tardiness among students have been a growing problem and that it is caused, not jus t because of the students but also because of the lack of imposing discipline from the parents. According to (Emore, 2005), are some of the common causes for the tardiness of the secondary students? According to Pimentel and Quijada (2011), focused on the frequency of use by the UP Cebu freshmen students of Facebook and a part of the study tackled about the effect of the famous social networking site to UP Cebu students’ punctuality and academic performance. For their study, Pimentel and Quijada collected 60 respondents and provided them with questionnaires. The questionnaires contained questions that ask the respondents about their use of Facebook and its effects. A certain question asked the respondents if late-night use of Facebook has an effect on their punctuality. According to the results of the study, three out of 60 respondents are always late, eight said they are sometimes late, 12 said they are seldom late and 37 said that they never get late due to late-night use of Facebook. Generally, the results showed that the respondents are seldom late in class because o f late-night use of the social networking site. Ledoux, as cited by Pimentel and Quijada, said that lack of sleep causes neural malfunctions and further affects a person’s  behavior. In the study’s case, it is a student’s punctuality that is affected. According to (Britt, 1988), situations such as â€Å"crowded halls, limited opportunities for social interaction, irrelevant course content, and teacher indifference†. According to (Damico et al., 1990) are also factors that affect a student’s attendance and punctuality. As mentioned by Weade, personal values, financial security and lack of parental guidance. Some schools have already started finding solutions that would effectively minimize and/or eliminate tardiness among students. One of the solutions made by some schools is implementing tardiness policies, wherein they take steps in approaching the students and parents for them to solve the problem. According to Cordogan (as cited by Weade, 2004), said that a school in Chicago, Illinois adapted a similar curriculum and yielded positive results. Students under the interdisciplinary program exhibited more positive behaviors from students not from the curriculum. Interdisciplinary students showed less absences and tardiness, as well as higher grades. Other schools made smaller academic changes such as developing personality works and cooperative learning activities, such as creation of portfolios and tutorial to younger students. These taught the students better goal setting, decision-making skills and time management. In return, students under these behavior modification programs yielded less tardiness and higher grades.

Case study Essay Example | Topics and Well Written Essays - 1000 words - 23

Case study - Essay Example se study of VOS Enterprises-Revda, wherein VOS Enterprises is a network, the expanded name of which being All Russia Association of the Blind (VOS). Revda is a manufacturing company that employs blind people in huge numbers and utilizes the network of VOS in its marketing interventions. In the back drop of the marketing problems faced by this enterprise in the changed context of post-Peristroika Russia and also in view of the contribution that VOS played in winning back its market success, this study envisages finding out the role of VOS in the marketing success of Revda Enterprises. The prolonged period of centralized and autocratic rule in Russia came to an end when in April 1985 Gorbachev’s Perestroika opened up Russian society and let in the ethos of democracy. Perestroika resulted in the development of a democratic political system and the beginnings of a market economy which was to supplant the failing Marxist model. These changes also meant that the disabled were to get better and more employment opportunities, whether in open industry or under specialised supervision. The modern vision of getting the disabled, the chance to have full participation in life, slowly became established as part of the national policy. VOS became established an was structured around ‘enterprises’ that were training and manufacturing centres that employed visually impaired workers. The Revda enterprise, established in 1948, in the Central Urals was headed by Ivan Boormatov and it functioned in an area rich in natural resources with a history of industrial activity spanning back to the late 18th Century. In 1995 the enterprise had an employee strength of 1250 and among them, 430 were visually disabled. The company served an immediate regional market of 4.5 million people. The VOS enterprises faced a huge setback after the failure of the Commonwealth of Independent States (CIS) which had hitherto been supporting it in marketing and raw material supply. After suffering

For psychology class Essay Example | Topics and Well Written Essays - 250 words

For psychology class - Essay Example Committing mistakes are a parents’ apprehension since these mistakes, the ones committed by parents in a child’s early childhood days, are allegedly the root of the flaws in a personality in a person. That’s why I support active parenting. These children are blank slates. They wouldn’t know what’s right and wrong, they couldn’t think about the ramifications of their actions. They are basically helpless and they wouldn’t survive in the world without the guidance of adults telling them what to do. This is even instinctual, as animals also teach their offspring the rules of nature through leading by example. Active parenting is a proactive way of parenting. The style is that you participate actively in your child’s life, setting boundaries and rules; punishing and rewarding acts; telling what’s right and wrong. This would set up the child’s early moral values in their young lives and these values would guide them as t hey grow. As adults, they would carry these on, as they grew up with it, making them responsible adults. Thank you for listening and I hope you make a right decision. After all, the goal in being a parent is prepare the younger generation for the future as responsible and mature people.

The Duties Owed by Agents to their Principals May or May not be Essay

The Duties Owed by Agents to their Principals May or May not be Dictated by the Express Terms of the Contracts Between them - Essay Example (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. De Busccche v Alt (1878) 8 ChD 286 in Reddy, J., & Johnson, H. (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. Headley Byrne & Co ltd v Heller & Partners Ltd (1964) AC 465 in Reddy, J., & Johnson, H. (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. Robinson v Mollett (1875) LR 7 HL 802 in Reddy, J., & Johnson, H. (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. Solley v Wood (1852) in Reddy, J., & Johnson, H. (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. Turnbull v Garden (1869) 20 LT 218 145 in Reddy, J., & Johnson, H. (2011). Q & A Commercial Law 2011-2012. Oxon: Taylor & Francis 6th ed. Turpin v Bilton (1843) 5 Man & G 455 in The Law of Agency, The Law of International Trade and Carriage of Goods. Accessed 2 Nov 2011 Watteau v Fenwick [1893] 1 QB 346 in University of London External Programme Accessed 2 Nov 2011 Weigal l& Co v Runciman & Co (1916) 85 LJKB 1187 in Munday Roderick and Munday R.J.C. LJKB 1187 Agency; Law and Principles (2009) Oxford, Oxford University Press The duties owed by agents to their principals may or may not be dictated by the express terms of the contracts between them Agency is an exception to the doctrine of privity in a contract in that a principal is bound by all acts of his agent by virtue of an agreement between him and the agent. Both law and specific terms of contract between them govern the duties owed by agents to their principals. Although a contract of agency is subject to the same rules as in any other contracts, there are certain terms implied such as fiduciary relationship between the principal and the agent which gives rise duties owed to the principal by the agent and rights he can exercise against the principal. In addition, a type known as ‘commercial agent’ also is subject the Commercial Agents (Council Directive) Regulations 1993 pursuant t o European Union Law dealing with termination of agreement in respect of self-employed agents who arrange contracts for the sale or purchase of goods. As per these regulations, a duty is cast on the agents to act ‘dutifully and with good faith’ which term cannot be contracted out by a separate contract between them. Even in the case of gratuitous acts of an agent where there can be no contractual obligations, the agent has fiduciary duties which cannot be avoided merely because of lack of consideration. He will also be liable under torts. In Watteau v Fenwick (1893), hotel owner was held liable for the price of cigar bought by the manger who had been instructed not to buy other than mineral water and beer. This decision is still controversial since the agent acted against the instructions though the supplier assumed that the manager was the owner (Reddy & Johnson, 2011) (Sealy, Hooley, & Hooley, 2008). An agent’s duties regardless of the contractual terms between him and the principal are as follows. Duty to obey All lawful instructions of the principal must be obeyed by his agent. He should not also exceed his authority. This is applicable to both paid and gratuitous agent categories. However, if the instructions are not

BEA System and CSR Essay Example | Topics and Well Written Essays - 2250 words

BEA System and CSR - Essay Example A more current understanding of the managerial concept implies the achieving of core organisational objectives through the activities of other people. In this definition, it is clearly reflected that the manager in an organisation is not required to conduct business activities by oneself. Rather such a person can manage business activities through supervising the acts of other people working under him. The above discussion henceforth holds management as a special skill or art which is practised by the managers to fulfil organisational objectives through the acts of others (Peel, 1994, p.1-4; Liebler and McConnell, 2004, p.51-53). Having discussed the emergence and development of the management concept the focus is now rendered on one of the approaches to the management science known as the model for Competing Values Framework. It is found by different management experts like Quinn that the different approaches to management that had emerged with the development of scientific management had some common traits which helped the concepts to merge with each other. This merging of the concepts gave birth to a composite model known as the Competing Values Framework which is considered the appropriate model for future managerial uses. This model is considered best for future managerial applications owing to the prevalence of different types of mindsets which are closely integrated to help business managers to compete effectively with the competing and dynamic current business environment.

The Capital Appellate Process and the Unkept Promise of the Essay

The Capital Appellate Process and the Unkept Promise of the Antiterrorism and Effective Death Penalty Act - Essay Example All victims are entitled to appeals and should they apply for one, the state gives them an alternative for representation through a state sponsored attorney. While other convicted offenders begin their jail terms soon after the verdict is passed, death row culprits stay for long before facing justice. In Oklahoma, the duration between the judgment and the actual execution gets to up to ten years. This is contrary is normally contrary to the provision of justice, the society expects justice from the legal system, the justice in such a case is the execution of a victim, by delaying this, the society is deprived of the justice. To ensure the smooth and effective execution of criminals in time, the congress passed the Antiterrorism and Effective Death Penalty Act (AEDPA). This Act aimed at speeding the execution process of the indicted criminals (Nicole 9). The act was informed by the fact that prisoners often suffered from death row phenomenon. The anxiety brought about by the lengthy waiting slowly seeps sanity out of such inmates. They therefore suffer mental breakdowns and become burdens to the state and risks to their fellow inmates. Th is threatened the safety of other inmates besides being an inhumane treatment. The paper is written in an official report format implying that it serves an official purpose. Its potential target is law scholar interested in understanding the operations of the judicial system and the coordination between the justice department and the department of correction. The paper provides the details of this relationship clearly outline the weaknesses that exist and the possible consequences of the weaknesses. The headline is bold and written in a font clearly larger than the rest of the text, this is a writing method employed by newspapers and magazines, its sole objective is to draw as much attention to the article from a browsing reader. Scholarly

Reading research literature Coursework Example | Topics and Well Written Essays - 250 words

Reading research literature - Coursework Example Yes. The author indicated that the aim of this research was to identify some of the non-linear decision making process caregiver articulates when it comes to decision making to people with heart failure in which the members of the family can’t take it anymore. This journal has been written using scientific terms correctly and this confirms that the journal is peer-reviewed. In addition, the journal also has got the editorial board. In consideration of this statement â€Å"Heart failure (HF) is a major cardiovascular problem and the number of people living with HF continues to climb. Throughout the illness continuum, patients and their family caregivers are involved in decision making. As the illness worsens and patients can no longer make decisions, decision making becomes the responsibility of their caregivers who may have little preparation for the role† we articulate that this journal is peer reviewed. No. the author is trying to give ways possible ways and the importance of caregivers in our society and therefore his line of interest is to pass an information rather than gainig financial from the results of this study. This study indicates that a number of patients with heart failure suffers a lot especially at that point that their members can’t take it more. 90 percent of the total population usually lives the burden to caregivers who in turn tries to help this people at their level best. The strengths of this sample is that it has tried to find ways in which the position of a caregiver should be taken into account though possessing one important weakness in that it does not account all area pertaining the subject. Yes and simply because heart failure (HF) is a major cardiovascular problem and the number of people living with HF and this issue requires special attention to both practitioners and medical fraternity as a whole. The following questions pertain to: Schwarz, K., Mion, P., Hudock, D., &Litman, G. (2008). Telemonitoring of heart

The History of Native of Americans Research Paper

The History of Native of Americans - Research Paper Example They form several tribes and there are around 335 federally recognized tribes in the United States alone, excluding Alaska. The 2011 United States census bureau shows that there are approximately 5.2 million Native Americans. The Native Americans have a rich and diverse culture which date back to their ancestors and their culture has contributed greatly to their wider recognition (Barnes 76). Modern day Native Americans and where they live in the United States Most modern day indigenous Americans live in North America in the United States and Canada. The modernized ones live in large cities with other races and some in the reserves where they farm and hunt. Those who live in reserves have some Indian laws that govern them. For instance, some have tax laws that differ greatly to states taxi laws. In some tribes, alcohol and gambling are illegal and are severely punishable. Even though the Native Americans of the United States are subject to their tribal laws and elect tribal elders wh o lead them, they are still the citizens of the United States and they obey and follow the federal laws of the United States (Bright 31). They also vote just like the other races and can join and serve in the military or police. Studies show that most Native Americans in the United States are still trying to cope with adjustment of civilization and belong to all economical classes from the most primitive to the most sophisticated. Majority of Native Americans have adapted modernity and face the risk of becoming endangered. This is because the children of the Native Americans fail to learn their native language, leading to death of the languages. According to the 2008 census 70 percent of Native Americans live in the urban areas and like to be identified by their tribes such as Cherokee, Beothukm, Inuit, Hawaiian, and Cree Indian among others. Many of them like speaking their languages or maintain their practices even if they are thousands of miles away from their homelands (Carney 2 8). The largest Native American tribe according to the 2006 census was the Cherokee with a population of 331,000, followed by Navajo with 230,000. The economy of the Natives ranges from good to worst, a few have made it affluence particularly those who have utilized natural resources in their lands and those who trade oil and run casinos. The rest of thousands of Native Americans are still in poverty and survive on hunting and small-scale farming (Bright 77). They live at starvation levels and the government of the United States provides aid to support them. The 2006 census shows that the median annual income of a Native American’s household by was $33,132. The revenues of their businesses in 2002 amounted up to $26.4 billion. The percentage of Native Americans living in poverty was 22, while that of the ones with no health insurance was 29 percent. In terms of education, some are highly educated. The 2006 Census shows that the percentage of Native Americans with a high schoo l diploma is 77% while 14 % have a bachelors degree or higher. Majority of these have relocated to the cities where they work to earn their living (Pritzker 67). Some have completely assimilated and even intermarried with the white race and other races. However, some live in complete isolation from other races. The relocation programs run by various organizations and the federal government have considered the Native Americans for jobs in the cities (Carney 47). The Colonial Era The colonization of America by Europeans was encountered by resistance and rebellion from the indigenous people. The Native Americans did not want their lands to be taken or get subjected to alien

Ethics 2 Article Example | Topics and Well Written Essays - 500 words

Ethics 2 - Article Example There are however, certain limitations, which restrains from the research being a complete empirical study. Firstly, the sample chosen is from one geographical community in Canada. Secondly, the industries chosen does not cover certain important sectors like fashion and hotel industry, which needs to maintain their CSR activities too. Yet, it might be noted that the main sectors, which are highly accountable to the social values, are taken into consideration. Thirdly, the sample size chosen is 16 people from positions of leadership only. A general view of the employees and executives should have been collected in order to judge the awareness towards CSR even at the base level in the industries. Rules and policies are easily formulated but the implementation is brought about through proper level of awareness and responsibility. The empirical study conducted here simply points out a region specific case study involving some managers from certain chosen sectors. Fourthly it may be noted that the interviews were perhaps not conducted in a systematic manner with the same set of questions asked to each respondent. Rather different respondents seem to give opinions from various angles and the reader has little idea about what questions were asked. Fifthly, a chance of bias arises owing to the purposive sampling method. The researchers seem to have obtained a sample in order to prove their predetermined notion. My experience in Saudi Arabia shows that the country’s domestic businesses are not concerned or affected by the global standards of CSR management. Rather they give most stress on the local society and look into their interests first. The company where I worked did provide goods at low cost/ discounts to the local buyers and absorbed local people as their employees especially for the low skilled positions. Saudi Arabia has thus escaped the influence of international standards of CSR, which might not be feasible

Thomas Morton Essay Example for Free

Thomas Morton Essay (1). What was the cause of the enmity that developed between Thomas Morton and his group and the Pilgrams at Plymouth? What was his major offense? The harsh reaction of the Pilgrims to Morton was explained only in part by their abhorrence of the Maypole incident. They also were offended by his open ridicule of their society and his practice of conducting Anglican services at Merry Mount. Perhaps of even greater concern was the fact that Morton traded firearms for furs with the local Indians — a practice that the Pilgrims believed was their exclusive preserve. In 1628, Plymouth authorities dispatched Miles Standish to deal with their troublesome neighbor. Morton and his associates were too drunk to resist; he was taken into custody and exiled to a small nearby island to await transportation back to England. There he was supplied with provisions by sympathetic Indians and managed to escape on his own and return to England. He reappeared in Plymouth the following year and promptly ran into difficulties with the officials. His property was confiscated and he was again sent home. Demonstrating life-long persistence, Morton returned to Massachusetts in 1643 and was promptly imprisoned in Boston. Following his release, he was exiled to Maine, where he remained for the rest of his life. (2) Morton was sent back to England to be punished, but each time he escaped punishment. Why? Thomas Morton values, and relations to the more familiar swashbuckling Cavaliers of Europe need to be carefully explained. According to his own self-description, Morton was the university-educated son of a soldier, devoted to the British crown and old English ways, and a staunch supporter of the Church of England, its liturgy, and its holy days. His portrait of the Indians and attempt to show how, despite their uncivilized state, share many values with the traditional Englishmen whom he had taken to be his audience. The Indians personal modesty, hospitality to strangers, respect for authority, and even religious views mirror those of England, and their contentment surpasses that of the English because of their greater closeness to nature. This was the reason behind escape from punishment of Morton in England. Resources: http://www.u-s-history.com

Managing In Hospitality Essay Example for Free

Managing In Hospitality Essay To convince the management, the owner must be able to communicate his ideas and perceptions clearly. The owner might face a bit of difficulty doing this, since the managers have been around for long, and they probably know their trade well. It is still possible, however. One of the things that the owner can do is gain the trust of his managers. However, it cannot be the calculus-based trust or identification-based trust—it has to be through organizational citizenship behavior. Specifically, he has to make sure that each member of the management is treated fairly. For instance, with this issue, he must give each and every one a chance to voice out their opinion regarding the upgrading of the hotel, and explain why they are against it. This will let them know that even though the owner’s ideas may be in conflict with those of the management’s, the owner still values their knowledge and respects their position as managers. Once they all get their chance to share their thoughts, the owner should then explain his side, but trying not to compete with his managers as to which is the better plan, as this will only create friction, in the form of substantive conflict, and it will be even more difficult to convince the management to upgrade the hotel. Instead, the party should negotiate, or bargain, and try to find a common ground. Since everyone has had his side heard by this point, they can address the questions surrounding the issue of why upgrading to a 5-star hotel might be a bad idea, and what can be done to turn this around or to compensate for it. Lastly, the owner should try to control his emotions when explaining his side. No matter how harsh or how blunt the management may be, regarding his decisions as â€Å"unnecessary†, the owner must remain emotionally stable. The same goes for the management—if one of them suddenly starts raising his voice, he should be calmed down before proceeding with the meeting. They should also be reminded of their positions—they are managers, not owners—and should respect the owner’s authority over them. The owner himself should not push his weight around. Works Cited Hunt, Courtney. â€Å"Interpersonal Behavior in the Workplace.†

The Role Of Brand Extension

The Role Of Brand Extension In over two decades, the business strategy of introducing new products as extensions has become popular (Maoz and Tybout, 2002; Hou, 2003). Similarly, brand extension is considered as a key to develop brand. In details, it is widely used as eight out of ten new products are introduced as a brand extension in the market (Keller 2003; Simms, 2005; Volckner and Sattler, 2006). Brand extension strategies are broadly applied in order to reduce marketing expense in launching new product, enhance well-known and quality of core brand, and lessen risk for companies (Keller and Aaker, 1992; Taylor and Bearden, 2002). On the other hand, exploiting valuable core brand to built up for the brand extensions are an obvious strategy for growth (Keller and Aaker, 1992) but it is not without risks for firms (Swaminathan, Fox, and Reddy, 2001; Hem, Chernatory and Iversen, 2003) in the new economic environment. Prior studies on brand extension have indicated that a successful brand extension depends a lot on firm characteristics (Hou, 2003), core brand characteristics (Keller and Aaker, 1992; Park and Kim, 2001; Hou, 2003), customer characteristics (Keller, 1993; Swaminathan, et al., 2001), extended brand characteristics (Hou, 2003), and marketing strategies (Desai and Keller, 2002; K.L Washburn, Till and Priluck, 2000; Park and Kim, 2001; Hou, 2003). Brand extensions offer many potential benefits but also can pose many problems (Keller, 2003, p.623). As a result, understanding brand extension evaluation in terms of its core brand, its characteristics and customer behaviors are very important for marketers and firms in order to expand and increase sales revenue. Thus, this paper is designed to additionally examine the relationship between parent and extended brand and its influence on customer. Furthermore, this paper will study the impact of brand extension characteristic on customer purchase intention. 2. The role of brand extension 2.1. Definition and types of brand extension As an interesting research topic, brand extension can be defined and classified into many types as well as many researchers have done about this topic. The need to differ clearly brand substitutions and changes in brand design had led to define brand name extension as the replacement of at least one of the verbal denominations of a product by another, accompanied by the disappearance of the former denomination (Collange, 2008). Brand extension is also defined as a product whose nature and function differ from those of products currently commercialized under the brand name (Cegarra and Merunka, 1993 cited in Collange, 2008). In other words, brand extension is defined as using an established brand name so-called parent brand or core brand (Volckner and Sattler, 2006) to introduce a new product (Keller, 2003). As one of the most frequently tool branding development (Volckner and Sattler, 2006) brand extension is classified into two categories: depth and width of parent brand (Keller, 2003). Keller (2003, p.581) claimed that brand extensions can come in all forms. A core brand is replaced by sub-brand (Collange, 2008) or using new feature added to the host product (Densai and Keller, 2002). In another research, Edward classified brand extension into some categories, what he calls a franchise-extension based on the brand extension characteristics and its correlation to the parent brand. Those are introduction new product as a different form with the core product, or as a component of parent product, or as a compassion product, or as a relevant product for the brand (Tauber, 2004). 2.2. The advantages of brand extension strategy As the efficient strategy, brand extension have become a usually occurrence over the last fifteen years. There are a lot of firm like Apple, which has succeeded with the extension of Apple iPod digital music player. It is concerned as a tool for firm to improve brand image when consumers inferences to the performance of new product based on what they really know about the brand itself. These inferences are noted by Keller (2003) that can improve the strength and uniqueness of the core brand. Sony is the great example for this point, when a new personal computer for multimedia application is introduced consumers may have been more likely to feel comfortable with its anticipated performance because of their experience of other Sony products than if the product had been branded by Sony as something totally new. This extension is one of factors that are seen to create and enhance the competitive advantages of Company in order to develop their product line. As competitive economic environment, extending brand is often seen as a popular (Maoz and Tybout, 2002) and beneficial strategy to introduce different product into market in order to reduce costs, risks of failure and to increase successful opportunity (Taylor and Bearden, 2002). In addition, a lot of firms are using this way expected to generate quicker positive reciprocal effects and heavier purchase by consumers (Swaminathan, et al., 2001). Moreover, another potential benefit is to facilitate the acceptance of extended brand (Keller and Aaker, 1992). Extending brands both within and beyond the original product category is deemed to be profitable. In over fifteen years, these extensions are usually motivated by the need to decrease a portfolio of brands due to the increasingly in advertising expenditure (Cegarra, 1994; Villemus, 1996 cited in Colange, 2008) or price promotions (Volckner and Sattler, 2006). For example, McDonalds has expanded broadly around the world especially in A sia, Europe and Middle-Earth with extended brands. They were successful with McNuggets in England, Maharaja Mac in India even with new product categories such as McCafe, McTreat, or non-food brand extension Golden Arch Hotel in Switzerland (Studer and Ordonez, 2000). 2.3. The risk of brand extension As the cost of opportunity, the success of brand extensions is uncertain (Nkwocha, Bao, Johnson, and Brotspies, 2005). As an innovation can be very risk (Kotler and Amstrong, 2001, pp.337), a brand extension can create negative reciprocal consequences that enhance or diminish the equity of the parent brand (Swaminathan, et al., 2001). In some specific circumstances, it is an extremely risk for firms or would be doubted (Collange, 2008). As a result, these extensions may not be successful (Martin and Stewart, 2001) and it could lead to a tangible drop in sales and market share. Extending brand in marketplace today seems to be more challenging (Hansen and Hem, 2004) and needs to select and manage very carefully (Park, Kim K., and Kim J., 2002). Besides, it requires companies to have knowledge and understanding how customer evaluate brand extensions (Bottomley and Holden, 2001) and research further how customer react upon brand extensions in order to maximize profit. In some cases, extended brand cause consumer feel unappreciated, this confusion may lead consumer to question the integrity and competence of the brand. It is noted as one of the most popular reason for the failure of brand extension (Park, Milberg and Lawson, 1991). Besides, the worst possible consequence with an extension brand is that not only does it fail, but it also diminishes the parent brand. Audi is classic example, its sales declined from USD $ 74,000 in 1985 to 21,000 in 1989 as the result of failure of Audi 5000 had launched in 1986. Each of brands created its own image and associations and introduced into the markets absolutely different from those that currently placed in the market by the Company. As the research, Keller (2003) claimed that introduction a new brand as brand extension always have significant and potentially hidden costs, it requires a new brand should be introduced and updated in the most competitively advantageous way possible. Similarly, brand name ex tended is extremely risk for firms because consumer may no longer recognize it on the shelf or doubt its quality. As the result, this could lead to a drop in sales and market share of core brand (Kapferer, 2007). Moreover, understanding unsuccessful brand extensions may harm the parent brands is very important. It also leads to research and address in this topic, when the role of brand extension and its evaluation have been finding for a long time. Therefore, before extend brand image, company must find out and measure the potential impact on brand evaluation and purchase intention (Changeur, 2004). 3. Components of the literature 3.1. Parent brand and brand extension evaluation Core brand equity According to previous researchers, the parent brand characteristics have influenced on brand extension evaluation (Hou, 2003) and play an important role in successful brand extension (Keller and Aaker, 1992). Specially, the relationship between core and extended brand is linked to the dominant and nature of the core brand (Bridges, Keller and Sood, 2000). As most of new products are extended brands from the core brand (Keller 2003; Simms, 2005; Volckner and Sattler, 2006), previous researchers have shown the positive effect of parent brand on brand extension evaluation. One of these reveals that extended brands from the high equity core brands will be shaped more favorable attitudes (Washburn, Till and Priluck, 2000). On the other hand, the core brand image is not affected negatively by brand extension failure (Keller and Aaker, 2000) and has a low risk relation with brand extension (Maoz and Tybout, 2002). The literatures on brand extension have shown the essential role of brand equity in shaping consumer attitudes about an extension (Collange, 2008). Later researches have revealed that stronger parent brand equity is, whether formed by the brands quality (Keller and Aaker, 2000) or its awareness (Reddy, Holak and Bhat, 1994) the more brand extension is appreciated and to be successful. The core brand equity has not disappeared, and it remains engraved in customers mind even though it is replaced by the extended brand. This is demonstrated by the fact that many companies continue to refer a new product by its former name (Collange, 2008) as the warranty of success. Quality of parent brand Moreover, brand extensions are perceived by customers perceive about the quality of the core brands (Densai and Keller, 2002; Taylor and Bearden, 2002). An existing brand name provides an assurance of quality, thereby reducing the risks involved in purchasing a new product (Swamanithan, et al., 2001). Extension brands from high quality parent brands are perceived as substitutes tend to be less favorably received than those from lower quality brands (Bottomley and Holden, 2001). As the importance of quality, brand extensions which are from strong quality brand are benefited more than those from the weak brands (Park, et al., 2002). Also, in the later research, those effects should depend on the level of perceived quality of the core brand and a high level of both perceived core brand quality between the original and extension product categories was necessary for favorable extension evaluations (Keller and Aaker, 1992). Customer-brand relationship The customer-brand relationship quality interacts significantly and positively with brand extension evaluation (Park, et al., 2002). In the context of introduction new brand extensions, this strong relationship helps to obtain customers acceptance on the new extensions (Park, et al., 2002) and extended brand will be formed better in customers mind (Densai and Keller, 2002). Besides, the greater customers beliefs about the core brand, the better brand extension will be evaluated (Swamanithan, et al., 2001). In addition, customer with greater perception of core brand will accept the proposed extension more favorable (Keller and Aaker, 1992). 3.2. Brand extension characteristics are most concerned in evaluating brand extension There are some brand extension characteristics which are considered by customer in evaluating brand extension (Hou, 2003). Brand attachment Due to the limitation of knowledge about new offering (Taylor and Bearden, 2002), customer may evaluate extended brand by their experience about the core brand (Swamanithan, et al., 2001). As a definition above, firstly, brand extension is integrated the variable of attachment to the initial brand (Collange, 2008). Furthermore, brand attachment is defined as an emotional relationship of consumer with the parent brand (Lacoeuilhe, 2001 cited in Collange, 2008). It means consumer who is emotionally attached to the core brand will be unhappy if it disappears, regardless of the qualities of the substitution brand. It was claimed that the stronger the consumers attachment of extended brand to the initial the more purchase intention will deteriorate. Indeed, the third condition for extended brand to be a success is that consumers must not be too attached to the brand that will eventually disappear (Collange, 2008). On the other hand, the evaluation of brand extension seems to be difficult because consumers have an established relationship to the parent brand in the extension category (Hansen and Hem, 2004). Perceived fit Another characteristic of brand extension, which is recognized as one of the key success of brand extension is perceived fit of the extended brand to the core brand (Hou, 2003). According to previous researches, perceived fit can impact brand extension evaluations in some ways. First, it affects the extension to which consumers transfer their core brand awareness to an extension (Densai and Keller, 2002). Second, consumer may fit as a cue to make their inferences about an extension (Hou, 2003). Besides, perceived fit of brand extension is an important component of extension evaluations (Bridges, et al., 2000). In other words, brand extension must fit with the core brand is considered as the first condition (Collange, 2008). It leads to evaluate brand extension more positive (Michel and Cegarra, 2002; Collange, 2008). Otherwise, lack of category fit can cause the failure of brand extension (Park, et al., 2002; Yeo and Park, 2006). An earlier research has shown that perceived fit betwe en a brand and an extension is high; consumers are more likely to base their evaluations of the new product on their attitudes toward the parent brand (Bridges, et al., 2000). Therefore, as one of the key success factor of brand extension, it is needed to manage and emphasize carefully the transfer of the brand in terms of customer perspective (Collange, 2008). In prior researches, transfer has been examined as the greatest impact on extension evaluations among these dimensions (Hou, 2003), which are complement, substitute and transfer (Keller, 2003). Moreover, these types of features involved in fit judgments (Keller, 2002) have suited. Perceived fit is not only the extensions functional similarity to the brand category but also its relevance to abstract brand benefits (Broniarczyk and Alba, 1994). Furthermore, consumers may evaluate brand extension perceived fit on deep features or surface features (Zhang and Sood, 2002). It might be the main reason leaded to the mixed results above. Perceived similarity Furthermore, perceived similarity is characterized as a factor which influence consumers acceptance of extensions (Hem and Iversen, 2008). An important reason, also, is that similarity has been found to be a major determinant of brand extension evaluations (Hansen and Hem, 2004). It is defined in terms of the features shared by the core product and extension product (Keller and Aaker, 2000). Historically, similarity is understood in terms of internal operating synergies that arise when a new product can leverage on existing market (Hem, Gronhaug, and Lines, 2002). Perceived similarity is found to be the most relevant variable that can influence on the successful result of extensions (Volckner and Sattler, 2006; Hem and Iversen, 2008). The similarity between parent and extended brand might influence on perceptions of customer to brand extension and a similar extension of a brand is evaluated more favorably than a dissimilar one (Yeo and Park, 2006). Besides, a customer perception of new brand extensions is related to similarity (Taylor and Bearden, 2002). In addition, the extension information must be deemed relevant in the parent category and the similarity between the extension and parent brand is necessary for the extension information to be considered relevant (Swaminathan, et al., 2001). In the last ten years, researchers have concerned about brand extensions. The higher similarity between the extension and the core brand, the more favorable brand extensions are assessed (Taylor and Bearden, 2002; Park, et al., 2002), the higher purchase intension will be (Collange, 2008). This result was also found in the research of Sony and Nike about extension and new brands, when perceived similarity is a positive effect on brand extension evaluation (McCarthy, Health and Milberg, 2001). Otherwise, when the extension is seen as unrelated to the core brand, extension will not be evaluated favorably this association will not be seen as relevant to judging the extension (Boush and Loken, 2003). In contrast, a number of successful extensions that lack an overall perceived similarity with the parent brand have been launched into the market (Maoz Tybout, 2002). For example, the Virgin brand has been extended to a huge range of products, such as magazines, a music retailing chain, music label, airlines, trains, holidays, personal computers, wine, cola, financial services, radio stations, bridal services, movie theatres, perfume and cellular phones (Keller, 2003). The role of similarity is to influence both positive and negative reciprocal effects (Swaminathan, et al., 2001). As these researches, thus, perceived similarity should be focused deeper on further research in order to evaluate it important role in terms of customer purchase intention (Volckner and Sattler, 2006). 3.3. Customer attitudes towards brand extension Attitudes and purchase intention Customer attitudes towards brand extension may be affected and varied in terms of age, mood and culture (Hou, 2003). As consumer is heterogeneous, they may evaluate differently brand extension (Fu, Ding and Qu, 2009). This difference is the main reason caused to the mixed results in the prior studies. For example, Zhang and Sood (2002) measure the brand extension in terms of customers age groups and they found that teens evaluate brand extensions by relying more on surface cues and less on deep cues. Similarly, the difference in culture can lead customers to uncommon response to brand extensions. Customers from Eastern culture, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extension more favorably than those in Western culture, characterized by analytic attitudes (Monga and John, 2007). Customer purchase products to obtain benefits and products deliver benefits to customers (Osselaer and Alba, 2003). In terms of customer intent to purchase extended brand, there are some opinions about the dependent on customer relationship and satisfaction in the core brand (Park, et al., 2002). An important factor that leads to customer purchase intention is a lower affective commitment to parent brand (Hansen and Hem, 2004). This means the parent brand experience has no impact on repeat purchase of the brand extension (Swaminathan, et al., 2001). In the same way, the evolution of product purchase intention corresponds to the difference in the degree of purchase intention between the product with the substitution brand and the one with the initial brand (Michel and Cegarra, 2002; Collange, 2008).On the other hand, consumers willingness to buy is influenced by perceived value of the core brand (Taylor and Bearden, 2002). Similarly, purchase decision to buy extended brand is depended on consumer level of involvement in core brand (Hansen and Hem, 2004). Customer knowledge Besides, consumer knowledge is considered as the most important factors that might influence on their attitudes towards brand extension (Hou, 2003). In a research, Brucks (1985) had described three categories of consumer knowledge: subjective knowledge, objective knowledge and prior experiences with the product category. And in the further research, subject knowledge that is what consumer think they know is considered as the strongest motivation of purchase intention for extended product (Hem, et al., 2002). Also, when consumers encounter a new product in the marketplace, they are unlikely to engage in extension cognitive deliberation. This means they might base their evaluations of an extended brand on their subjective to the core brand without considering any specific or different features that the extended brand might have (Yeung and Wyer, 2005). However, in the past research of brand extension show the mixed results for the effects of consumer knowledge on extension brand. For in stant, perceived subjective knowledge about the extension category was found that it has negative effect on brand extension evaluation, it means the evaluation of brand extensions are more positive when perceived subjective knowledge of consumer is low than when it is high (Park and Smith, 1992). In the other hand, the positive effect was found in further research (Dacin and Smith, 1994) or there is no effect on extension evaluations (Keller and Aaker, 1992). As mentioned in the research, this conflicting finding could be explained by the limited number of items used to evaluate consumer knowledge (Hem and Iversen, 2008). Therefore, the effect of subjective knowledge on evaluation brand extension is required to research further (Czellar, 2003). Customer attitudes and the characteristics of brand extension Also, as the strong relationship between the extended brand and the core brand, customer attitudes brand extension might transfer from parent brand (Keller and Aaker, 1992; Volckner and Sattler, 2006). However, customer awareness of brand extension may cause a negative effect on customer attitudes towards the core brand except the high quality of core brand and perceived fit between the core and extension brand (Hou, 2003). Besides, brand extension characteristics have the most weight in the evolution of purchase intention for the brand that has changed name (Collange, 2008). Purchase intention toward the extension is directly influenced by the perceived similarity (Swaminathan, et al., 2001). However, this influence of perceived similarity will be mediated by a categorization construct, called brand meaning (Martin and Stewart, 2001). This minor conflict is needed to research further and provided more evidence to understand customer purchase intension in relationship (Collange, 2008 ) with core brand characteristics and brand extension characteristics as well. Along with the importance of perceived similarly in the studies of brand extension, researchers have suggested that explain how and why similarly is important for successful brand extension is necessary as well. Consumers first consider there is a match between what they know and experience about the parent brand and what they believe to be true about the parent brand in a new product category (Hem, et al., 2002). If the match is perceived good, consumers might expect to transfer their attitudes to the extended brand. Hem and his co-authors (2002) have noted that consumers may also evaluate the extended brand in a more piecemeal fashion. 4. Brand extension evaluation in the fast-moving consumer goods (FMCG) industry Brand extension is used widely in many industries (Hou, 2003) and in order to evaluate brand extension effectiveness, this research scope will be narrowed down to one of the most popular and typical area industry of brand extension, FMCG. In FMCG industry, brands are viewed as the key assets of the company, and all investments will be made to create brands. The focus of the organization is on brands and all departments work together towards the brand development. Using new brand name and cooperating brand names are two of three basic brand development strategies for FMCG industry (Schuiling and Moss, 2004). The success and high rank of Procter Gamble (PG) or Nestle in this industry are the great examples for the importance of brand extension in brand development strategies. Moreover, due to very high cost needed to launch a new product and difficult marketing approaches, the use of brand extension approaches in FMCG companies is increasing for the last few years (Juda, 2007) and as the result of globalization, FMCG companies tend to take an existing brand name and then extending it to other product categories has been applied increasingly (Schuiling, 2001). Therefore, FMCG is seen as the most typical industry where required study further and deeper about brand extension. 5. Conclusion In the competitive environment, the use of brand extension is the efficient tool for many firms in order to place higher position in the market. To achieve this goal, brand extensions have been evaluated for a long time. These studies have provided the understanding of the importance of brand extension and the need to address brand extension evaluation in this paper. Also, the relationship between the core brand and the extended brand is shown clearly, especially in terms of brand extension characteristics and customer attitudes towards brand extensions. However, to date, the conflicts in the literatures have existed and deeper understanding brand extension evaluation and its relation to customer purchase intention require researching further (Collange, 2008). Moreover, the limitation in number of items used to measure is reason that cause to the irrelevant results in the past researches. There are still some mixed results about the impact of perceived similarity and perceived fit on customer purchase intension, the lack of information about the correlation between the parent brand and the extended brand. These confusions need to re-solve in further research. As mentioned in the background and literature review, the extended brand is strongly affected by the parent brand. When an extended brand is being created, it would be necessary for marketers to understand how customers look at the brand extension and how it will impact on their purchase intention. In order to have further understanding this issue in the FMCG industry in Vietnam, the below questions and hypotheses have been developed: Q1: What are the factors of parent brand affect on brand extension evaluation? H1: High equity of parent brand will provide more favorable effects on extended brand. H2: Perceived quality of parent brand correlates to extended brand perceived quality. H3: Customers relationship of the parent brand positively correlates to the acceptance of extended brand. H4: Customer attitude toward parent brand will relatively affects on the extended brand. Q2: How brand extension characteristics influence on customer purchase intention? H5: The more similarity to the parent brand, the higher level of customer purchase intention of extended brand. H6: The higher of perceived fit of extended brand to the parent brand will positively impact on the customer purchase intention of extended brand. H7: Customers attachment to the parent brand is correlated to the customer purchase intention of extended brand. H8: Customer awareness of the extended brand is correlated to the level of their purchase intention of extended brand.

Britney Spears - A Woman I Admire Essay -- essays research papers

There are many women that have an impact on my life; however, the question is how many of them do I look up to? Of course the most obvious person is my very own mother, but that made me think who else deserves to join this circle of reverence. Some names entered my mind, but do I really admire them? It is clear that women that enter my daily life like Oprah Winfrey have an impression on me, but impact and admiration do not always go hand in hand. Then I realized who I really admire: Britney Spears. The teen pop idol singer Britney Spears is a woman that I look up to for many reasons. She has tantalized the entire world's youth with her incredible voice. By doing so, she serves as a role model for many of the young people growing up in today's society. Although Britney is only 19, she al...

Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo

Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up. Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up.

Essay --

Providing a high and consistent level of care to patients and their families is something that I feel strongly about, and wish to become a part of. Becoming a nurse is far more than going to work and coming home again. To be a great nurse requires certain skills, some of which we are taught, others that we have instilled in us from a young age. These include compassion, sympathy and the ability to treat everyone as equals regardless of background, ethnicity or cultural beliefs. These are not things we are taught in education, but we teach ourselves and learn from others. The ability to provide high quality care should not be compromised. Having to watch a loved one deteriorate in front of your eyes can be heart wrenching, to be able to deal with the situation with the upmost respect is something that needs to be done on a daily basis for people in the medical profession. After leaving school I trained to be a hairdresser as I knew working with people was something I always wanted to do. During this time I was taught the skills required to style peoples hair, however I also gained v...

Compare Blanche and Amanda Essay

In today’s socioeconomic world, there is no room for slacking off or failure. People are seen as individuals who earn their social status and there is much pressure to succeed. In the plays, â€Å"The Glass Menagerie† and â€Å"A Streetcar Named Desire† both written by Tennessee Williams, there are two main characters who are not capable of living in the present and have a difficult time facing reality. Amanda Wingfield, the mother from â€Å"The Glass Menagerie† and Blanche Dubois, Stella’s sister in â€Å"A Streetcar Named Desire† have many similar characteristics and life styles that are discovers throughout each play. In the article â€Å"Tennessee Williams and the Predicament of Women† written by Louise Blackwell both of these women are defined as â€Å"Women who have learned to be maladjusted through adjustment to abnormal family relationships and who strive to break through their bondage in order to find a mate†. Each woman played an important role, affecting everyone they came encounter with, starting with the earlier years when they women were â€Å"southern belles†. In order for these two characters to deal with the complications in their lives they resort to living in their own fantasy worlds of deception and lies. Amanda Wingfield is the mother of Tom and Laura, a middle-aged southern belle whose husband has abandoned her and their children several years earlier. Amanda spends her time reminiscing about the past and nagging her children. She is completely dependent on her son Tom for finical support and holds him fully responsible for her daughter Laura’s future. Amanda is obsessed with her past as she constantly reminds Tom and Laura of â€Å"One Sunday afternoon in the Blue Mountain__ your mother received__ seventeen!__gentlemen callers!†(1050). The reader cannot even be sure if this actually happened or if this is an over exaggerated story that she made up. However, it is clear that despite its possible falsity, Amanda has come to believe it. Amanda also refuses to acknowledge that her daughter Laura is cripples and refers to her handicap as â€Å"a little defect-hardly noticeable† (1056). Only for brief moments does she ever admit that her daughter is crippled and then she resorts back into her world of denial and delusion. Amanda is constantly worrying about Laura’s future and pushing Tom to find a man for Laura. When Tom finally finds a caller for Laura,  Amanda blows the meeting out of proportion and believes that this man will marry her daughter after their first meeting. The night when the young man comes to meet Laura, Amanda wears the same gown she wore on the day that she met her husband. This makes her realize that she chose the wrong man, a man who left her and her children to struggle through life while he went and chased his dreams. Amanda chooses to live in a fantasy world of dreamy recollections not accepting the present reality of her life. Blanche Dubois the main character in the play â€Å"A Streetcar Named Desire† is a hypersensitive, neurasthenic, faded southern belle who moves from her home town after a rough patch, to live with her younger sister Stella and Stella’s husband Stanley. A main element in finding out who Blanche really is, is discovering the real reason for her move to New Orleans to live with her sister. After the death of her husband, every aspect of her life slowly started to fall apart and left her with a huge void to fill. She admitted to this, at one point in the story, â€Å"that after the death of Allen (her husband) intimacies was the only thing that seemed to be able to fill her empty heart†. Blanche thought that having sexual relations with men would somehow fill the void in her heart. This type of behavior got Blanche into trouble in her hometown. While teaching high school English, Blanche had an affair with a seventeen-year-old student. This destroyed her career and ruined her reputation forcing her to relocate to New Orleans with Stella. From the first moment Blanche steps into her sister’s home one can sense exactly what Blanche is, or at least what she chooses to be. In appearance, she is a glamorous, ladylike aristocrat, who is perhaps slightly nervous. She parades about the house as if she is a regal figure, wearing elegant gowns and delicate jewelry. However, this is merely a facade, Blanche is broke and homeless. Although Blanche was once a kind, normal, sweet girl, her very being has deteriorated. Now, all that’s left is what she struggles desperately to maintain on the outside. It is obvious, even as Blanche desperately attempts to imitate a respectable lady, that there is something terribly wrong with her. She even admits it while speaking with Stella, â€Å"I want to be near you, got to be with somebody, I can’t be alone! Because – as you must have noticed – I’m – not very well†. Amanda and Blanche are similar in the ways they conduct themselves and how they rely on other people to fill voids in their lives. Both women escape reality by living in illusionary worlds and by reminiscing about the past. They rely heavily on men and are desperate to get one. Blanche and Amanda drive everyone crazy causing their own families to slowly drift away from them. While these characters stay the same, the rest of the world around them is continually changing. This explains the twos repeated failures in life. The major characters in these plays are so warped and their lives so distorted and perverted by fantasies that each is left with only broken fragments of what might have been. Their failure to recognize what is happening in their lives, explains how they are unstable people who cannot fend for themselves.

Including all Learners in the Classroom Enviroment

The growth of the inclusion of leave out the leg ofs with crashicular educational aims ( SEN ) into mainstream schools, first steps and government policies has become non b argonly a present-day(a) political inquiry about the trounce manner to run the schooling outline ( MacBeath, 2006 ) , only is for most, excessively a leaning on societal justness ( Conner and Ferri, 2007 ) . Rachael Hurst, under earn manager of Disability Awargonness in be activeion, feels that existent equality in the rendering system testament hardly be achieved when both locate one across with a hinderance or helpingicular educational admit has the right to all in all mainstream schooling ( Inham, 2000 ) . Similarly, Oliver ( 1996 ) argues that in world denied admittance to the same die hard of study and enterprises as every peerless else, the educational chances of chelas with SEN pull up s asks stay limited.The definition of SEN is slightly specify In the Particular fosterag eal necessitate Code of Practice ( DfES, 2001a ) . It states on the one manus, that thither ar no unvoiced and fast signifiers of particular educational demand , that every tiddler is alone and that there is a broad spectrum of particular educational demands that ar often inter-related ( DfES, 2001a, Section 52 ) . Farrel ( 2003 ) high spots these as of write nouss when seeking to supply for every kid with an extra demand, or so every kid in your attention. On the new(prenominal) manus, it in addition states that there are detail demands that normally relate to peculiar types of footing , and that individualist students may stool demands which broom two or more countries , however, the call for and demands coffin nail use ripey be organised into countries ( DfES, 2001a, Section 53 ) . These include communicating, knowledge, way, and sensory. It should be noted, nevertheless, that it is frequently the instance that all kids, regardless of the SEN statement , could endure in one or more of these countries, and it is goodly pattern to recognise how to cover with these countries for the benefit of all kids. ( King-sears, 2008 ) . contemporaneous governance policy has tried to take answerability and award earnestness to this theme by dint of statute law ( Warnock, 1978, Act on Children with Special Educational Needs, 1981, 2001. Education Reform Act, 1988 and the Education Bill, 1992 ) . The SEN codification of pattern, amongst other enterprises, was introduced to seek and imprimatur that any kid, no matter of demand, could bind their instruction provided for in a mainstream school ( DfES, 2001a ) , and should hold the intervention of any student in regard to entree and attainment ( DfEE, 1999, DfES, 2001a, B, 2003, 2004, 2006, DoH, 2001 ) .Possible future tense authorities policy besides shows a demand to go on lease forthing potent programs to let all kids, irrespective of demand, to go to mainstream schools and achieve to the best of their abilities, with a review article of SEN proviso perchance required ( Alexander, 2009, DCSF, 2009 ) . two Mitchell ( 2005 ) and MacBeath ( 2006 ) are full of life of whether it is really of all time accomplishable to be to the full inclusive, and kick up that there are just about barriers, to practise with society and medical issues, that merely tin non be removed.Burr ( 2003 ) suggests that these bushel barriers are founded in the societal phenomena of our civilization, and it is this that develops into societal contexts, curtailing entree to minorities. This is otherwise cognize as social-constructionism. Burr goes on to propose that, in the instance of extra and multiplex demands, we become a societal context into which we center kids s conditions and behavior, and it is this that decides what a kid is or is non capable of, in our mainstream society, this is otherwise cognize as internal kernels ( Fromm, 2001 ) .It is, hence of bit to dispute t his behavior as it is merely of all time a rate response to the state of affairs in which we find ourselves. We need to take kids s behavior on a individual footing, and non let ourselves to take galvanic pile their behavior to a word that give pull out them, whatever their behavior ( Abrams et al, 2005, Young, 2008, Bearne, 1996 ) .Hardey ( 1998 ) and Makin ( 1995 ) ex pedigree this draw a bead on by inquiring who decides what an extra or complex demand is? The thought of whether a kid is functional or non is context-dependent. Practitioners passel frequently fall victim to erudition kids with authoritative teaching manner for a common category. However, any kid who is otiose to larn usually in those conditions is seen as handicapped, in good pattern or finished societal context, this may neer be the instance.It is, so, argued that disablement is a represent of the environment in which kids are labored to larn, otherwise known as the societal divinatory account of disablement . It is up to the instructor to snap off bring pour down the barriers that drive kids s invadement, if we go off non ever interrupt them for the act of larning itself ( Ainscow, 1999, Rose et Al, 1993, Sebba et Al, 1994 ) .It is non merely sociological factors which need to be hooked, there are besides the psychological theories of labelling, life opportunities ( Meighau & A Harber, 2007 Norwich & A Kelly, 2004 ) and the lowering of educational outlooks ( convert, 2004 ) . Students tend to execute every bit good, or every bit severely as their instructors or society expects them to. ( Meighau & A Harber, 2007 p.367 ) This whoremaster be communicated to them often in unwilled or unconscious shipway, otherwise known as self fulfilling prognostication which will damage a kid s self-concept.This calls for instructors to be cognizant when utilizing SEN statement labels, or so, any aberrant behavior by a kid, as a effect to their acquisition or environm ental demands. Practitioners can utilize their opinions and scrutinies of a individual being labelled as a usher, tho should ever acquire to cognize their scholars and pull their ain decisions about their demands ( Bearne, 1996, Meighau & A Harber, 2007, Cheminais, 2007 ) .Hayes ( 2004 ) , Ainscow ( 1999 ) and Cheminais ( 2007 ) all topographic point vastness on non utilizing the extra or complex demands of kids as an alibi to take down educational outlooks. Hayes suggests that self-pride is to be found by educational accomplishment, it is of moment to detect that they mean a kid s ain personal accomplishment and, possibly, will non ever be study Curriculum attainments. The suggestion is the thought of cherish added being introduced ( Hayes, 2004, Alexander, 2009 ) . Hayes suggests this is merely workable through seeking to restrict barriers to larning ( as medically accomplishable ) , by interrupting down every bit many possible barriers to engagement, otherwise known as guardianship equal worth for scholars ( Rogers, 1983 ) . There besides needs to be a confirmatory and unconditioned respect for all scholars ( Hayes, 2004, p134, Griddens, 1998 ) .Ecclestone ( 2003 ) and Bearne ( 1996 ) suggest that instructors need to hold the outlook to do it unacceptable to utilize barriers to engagement as an alibi for a kid to be unable to take part in an activity, change it so that they can make it ( Nind et Al, 2005 ) The direction of these barriers to engagement can be aided by three theoretical patterns. One, being the basic construct of cognizing your scholars ( Norwich & A Kelly, 2004, Nind et Al, 2005 ) distinction of the course of study to appease everyone ( King-sears, 2008, Bearne, 1999, McNamara & A Moreton, 1997 ) and, two, effectual summative and shaping appraisal, affirming future pattern.King-sears ( 2008 ) really states that a assortment of adaptable teaching regularitys are effectual for pupils with and without disablements ( 200 8, p55 ) . Research has shown that the general instruction course of study, with aid from distinction, can warrant that all scholars be educated winnerfully ( Cole, 2005 ) .Rose and Meyer ( 2000a, B ) propose the enterprise of cosmopolitan design acquisition . These are techniques based on three classs, foremost, how the acquisition is represented to the kids ( for illustration ocular or haptic orders ) , secondly, the surrender to the fact that kids engage in larning activities in varied ways, and thirdly, the unbiased fact that kids may wish to show their acquisition in contrastive ways ( staven, drawn or written ) . If this type can be used in concurrence with Nind et Al s ( 2005 ) system of intend, learning and measuring extra educational demands, with related teaching methods to cover the state demands, so this will, non merely interrupt down the barriers to engagement for kids of SEN, but will besides help all scholars ( Solity and Bull, 1987 ) .These two patterns w ill assist in the preparation of future learning through both types of appraisal. Norwich & A Kelly ( 2004 ) give testimony to the instance of self-assessment non being entirely for mainstream students, all kids hasten critical sentiments on how they see their acquisition pickings topographic point, and this expressation should ever inform your hereafter pattern and teaching method ( Bearne. 1999 ) .The SEN codification of pattern ( 2001a ) suggests the usage of person Education Plans ( IEPs ) when covering with extra and complex demands. These are be aftering paperss, which besides inform learning and lend to monitoring, entering and describing a student s advancement and attainment. They, akin the other patterns suggested earlier, recommend the puting out of attacks such as distinction of instruction, and reacting to the larning demands of students with SEN. The DfES ( 2001b ) continues this and suggests that IEPs are a tool for planning, learning and reexamining intercessio ns for students with extra or complex demands. This can sometimes be through the usage of other educational professionals, when the barriers to larning are excessively great. The program should put out the content, methods and frequence of cognition, and the snatch and accomplishments to be taught through carefully selected activities. However, as declared throughout this assignment and advocated by readings ( Bearne, 1999, Ainscow, 1999 ) IEPs every bit good as statements are utile to any practician as a usher and construction, it should neer be that these are extra or different to proviso provided by a heedful instructor presenting a differentiated course of study to all their scholars ( Nind et Al, 2005 ) . It comes down to the point of single scholars, whether it be a statemented kid or a highly-gifted one, they are implemental in the sense that they can certify medically when a kid may be unable to take part in some acquisition through the assistance of union and SENCOs ( Farrel, 2003 ) .While it is of importation to hold a full apprehension of the deductions of pattern in general footings, it is of class vital to hold practical schemes that can be implemented in the schoolroom context. Throughout this faculty, through arrangement and mysterious reading, I have come to hold on many practical schemes including instructional ( King-sears, 2008 ) , patterning and motivating ( Cass et al, 2003 ) , co-operative acquisition, staging, ( Westwood, 1997 ) peer-mediated tutoring ( Greenwood et al, 2001 ) , collaborative strategic reading ( Kings-sear, 2008 ) , content country acquisition ( Vaughn et al 2001 ) , larning Centres ( King-sear 2008 ) , a caring teaching method ( Corbett, 1992 ) , preciseness instruction ( Kessissoglou et al 1995 ) , slew c sass ( Curry 1997 ) , behaviour contracts ( Westwood, 1997 ) , cross-curricular or connective teaching method ( Ainscow, 1999 ) , partnership instruction ( MacBeath, 2006 ) , single LO s, stars and a wish, su ccess standards, WILF/WOLF, self appraisal ( Ofsted, 2002, Westwood, 1997 ) , centripetal narratives ( Peirce, 2010 ) , person-centred planning ( Kincaid, 2006 ) , cue cards, in writing facilitation, oratory mats ( Taylor, 2007 ) , and larning outside the schoolroom ( Dowling, 2005, DfES, 2006 ) .Some personal illustrations of schemes successfully brought into pattern in my go across include the usage of distinction of scholars through group LO s and WOLF/WILF s ( Appendix 1 ) . On second twelvemonth arrangement I had a motor impaired kid who struggled to take part with his equals in written undertakings. To encounter this I altered my pattern, and changed the tools the kid was utilizing, by increasing the paper size and bighearted him a pencil clasp to guarantee there was no barrier to engagement.I besides went to a school to bring forth a literacy 24 hours on behalf of the university, and was put in charge of a group with an autistic kid. I spoke with her SENCO and we worked together to enable her to take part in the activities. We adjusted the teaching method to be more directly-instructive, guaranting her name was specifically used in any direction, and ensured she was confident(p) in her play function, explicating the manner the two dozen hours was planned out to her, and it was agreed that the twenty-four hours was a immense success for her, the SENCO, her equals and myself. and as of import, though, is cognizing when there is such a barrier to larning that you, as a mainstream practician, are unable to cover with a kid s demand in a mainstream scene. This was the instance with a kid who was EAL but besides suffered from a cleft lip and roof of the mouth and found, at that clip, oral communicating excessively hard, and would hold some critical lessons to help her development through another professional, viz. a address healer, that was better for that kid at that clip.In decision to this faculty I have learnt that while statute law can be critica lly reflected upon to such an limit that it is seen as nil more than nipping rhetoric ( MacBeath, 2006 ) , it is finally up to the attention, expertness and the thrust of instructors to seek and accomplish these demands as best they can. Pull offing different and complex demands is something that can be through in mainstream schools if you allocate yourself clip and energy to desiring to make it, and besides by getting to cognize all your students demands. It is necessary that practicians recognize that barriers to larning can non ever be scummy due to medical grounds, this is critical, merely as it is critical that practicians know they do hold the power to interrupt down the barriers to conflict through good working, brooding pattern, good partnerships and, eventually, cognizing their scholars This concluding point can non be stressed plenty.